Same Addiction. New Packaging.

Vaping is unsafe and can be just as addictive as smoking. With so many unregulated products in the market, a new generation is getting hooked on tobacco.

1 in 7 High School Students Currently Use E-Cigarettes

New Look, Same Hook

The way the tobacco industry sells their products may be changing, but the addictive result is still the same.

Vape Pen

Vapes come in many shapes and sizes that appeal especially to kids. Some look like cigarettes while others can be mistaken for a USB flash drive or pen. No matter what they look like, vapes and e-cigarettes heat a liquid that contains harmful chemicals and nicotine into an aerosol, which is then inhaled.


Bright colors and tasty sounding flavors. See a problem? E-liquid or e-juice is the flavored mixture that is heated into an aerosol with vape and e-cigarette devices. At first glance, you could be mistaken in thinking they were a kids product.

Disposable E-Cigarettes

Disposable e-cigarettes have skyrocketed in popularity following the product’s exemption from federal restrictions on flavored e-cigarettes in 2020 and are now the most popular type of e-cigarette among youth. They come in many flavors and more than 90% of disposable e-cigarettes sold contained the highest levels of nicotine (5% or greater nicotine strength). 

Bold Packaging

It can be hard for teenagers to understand how something so colorful can be so harmful. It might be just as hard for parents to see the danger. Clever designs and bright colors hide the dangers of these products and are just some of the ways Big Tobacco targets kids. Sleek e-cigarettes designed to look like USB flash drives have grown in popularity among teens because of their attractive and discreet designs.

A Product Seemingly Made for Kids

More than 80% of teens who try tobacco products report using a flavored product first. Simply put, e-liquids are a flavored gateway for kids into tobacco products.

Vapes Are Designed to Blend In

Hard to spot. Easy to hide. Vaping devices come in a variety of slick shapes and sizes. They’re designed to blend in with everyday objects in your child’s life. Use these photos and learn how to see the vapes so you can stop the problem.

The Loophole That Hurts Kids

While the FDA banned many flavored vape products, they left a major loophole—it only applies to cartridge-based vapes, and not the disposable or tank-based vapes that are so popular among teens. Today, an astonishing 85% of youth vapers currently use flavored products, as the tobacco industry continues to target kids with flavors like Watermelon Bubblegum, Cotton Candy Ice Cream, Strawberry Milkshake, Rainbow Skittle, Root Beer Float, and Gummy Bears.

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